Profitero adds Morrisons to clients roster

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has added Morrisons to its list of clients.



Profitero will provide competitor market data to Morrisons via its Price Intelligence solution, enabling the supermarket to match online shoppers’ favorites from their usual list of purchases at another supermarket. With one click, online shoppers can import their shopping lists into the Morrisons’ website.



“We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers,” said Morrisons’ digital marketing director Amanda Metcalfe.



“Profitero already has a very strong capability in the provision of competitor pricing intelligence to European supermarkets, so we’re delighted to be working with Morrisons,” said Vol Pigrukh, co-founder and CEO of Profitero. “Profitero’s matching capability is proven to be the most advanced in the industry — using both proprietary matching technology as well as manual validation of matches — enabling us to deliver the highest match rates and accuracy across both branded and private-label products for supermarkets.”



Morrisons launched its online grocery website earlier this year as it seeks to gain a foothold in the rapidly growing online grocery sector.



Profitero works with more than 50 global retailers, including Sam’s Club, Staples, Waitrose, Worten and Ocado.