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Consumer Analytics

  • Former ShopperTrak exec joins AccuStore board

    New York -- AccuStore, a leading provider of site intelligence for retailers and multi-site operators, has added Jan Davis, president and CEO of ShopperTrak, to the board of AccuStore’s parent company, GSP.

  • Survey: Consumers prefer cash for small purchases

    Austin, Texas - Approximately two in three credit cardholders typically use cash for purchases of less than five dollars. According to a new CreditCards.com report, a clear generational divide in the way Americans pay for small purchases means that might not be the case for much longer.

  • GDecide creates social network for Millennial decisions

    Montreal - GDecide has created a free private social network for decision making, aimed at Millennial consumers. The network offers a platform that collates and tallies responses to questions and only distributes questions to the select circle of network connections users wishes to poll, protecting the privacy of its users.

  • Not Your Father’s Supermarket

    Grocery-anchored centers respond to changing consumer tastes and consolidation

    As supermarket tenants are challenged to meet the needs of an increasingly diversified and sophisticated consumer base, and given the significant trend toward consolidation, landlords are tasked with delivering top-notch grocery-anchored centers — with a diminishing number of anchors from which to choose.

    Add in growing pressure on the grocery segment from competitors in the mass merchandise, discount and even dollar store verticals, plus small — but real — grocery in

  • Digital Gift Cards on the Rise

    While gift cards are still made of plastic, digitally formatted gifts cards are increasing in popularity. (According to research by payments giant First Data, electronic gift card sales grew 71% from 2012 to 2013.) Consumers particularly like the customization options — including video and audio in some instances — that some retailers offer with digital cards.

  • Smart Furniture Uses Mobile to Promote Home for the Holidays

    Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.

    “Last year, we had the single biggest traffic pattern shift in company history,” said T.J. Gentle, president and CEO of Smart Furniture.

  • Mobile Tips

    While holiday forecasts are just starting to come out, most industry experts agree that retailers can expect mobile to command a bigger share of online shopping. Forrester projects $294 billion in e-commerce sales across 30 retail categories in 2014, with $87 billion of the total occurring on phones and tablets in 2014. A report by IBM forecasts that mobile will account for more than 20% of site sales and more than 43% of site traffic, by November 2014.

    “Mobile should be a primary purchase channel within a few years,” said Bill Davis, director of MB&G Consulting.

  • Nine West Chats up Customers

    For retailers looking to provide an optimal customer experience to harried holiday shoppers, live chat is more than a nice extra.

    “Customer expectations today make live chat a necessity; more and more customers are demanding this channel to interact with brands since it’s a convenient and efficient means of getting assistance online,” said Milton Pappas, president of e-commerce for White Plains, New York-based Nine West Group, which operates 183 Nine West stores, 78 Easy Spirit stores and 88 JNY stores in the United States.

    Shortly before the 2013 holiday period, Nine West

  • Let’s Get Personal

    A friend of mine is a devoted customer of a bath and body products shop in her local suburban town. There is nothing exclusive about the merchandise — most of the products can be bought online or at a number of other stores, often for a slightly lower price. My friend doesn’t care about any of that.

    “They know me there by name, and they know what I like,” she told me. “They even email when new products come in that they think I would like. So what if it’s a little more expensive?

  • Nordstrom makes Instagram shoppable, launches Like2Buy platform

    Seattle – Nordstrom Inc. is making it easier for its customers to shop on Instagram. The retailer has become the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on Instagram.  Like2Buy allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page.

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