Neustar, comScore partner to improve digital ad delivery

Sterling, Va. - Neustar Inc., a provider of real-time information services and analytics, has entered a partnership with comScore Inc. that will give marketers a unified marketing solution incorporating comScore’s validated Campaign Essentials (vCE) ad validation metrics in its offering. The partnership builds on Neustar PlatformOne’s capabilities and partner ecosystem and enhances its ability to provide marketers with the visibility needed to measure and optimize digital campaigns.



The integration of comScore vCE’s MRC accredited metrics into PlatformOne will allow Neustar customers to more accurately measure ad viewability and the duration of ad engagement. These metrics help advertisers to confirm that their ads deliver quality, reliable impressions that engage the right audience, in the right geography, alongside brand safe content.