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Consumer Analytics

  • Swirl connecting brands and shoppers in-aisle

    With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
     

  • Fashion in footwear is hard to find

    Fashion footwear brand Steve Madden cited a curious lack of significant fashion trends when it lowered its full year financial outlook after reporting a third quarter sales decline.

    The company, which is known to be a trend-setting in the footwear world, said sales for the period ended Sept. 30 declined 0.7% to $392 million and indicated full year sales were likely to increase 1% to 2%.

  • It’s official: Apple Pay goes live Monday, Oct. 20

    Cupertino, Calif. -- Apple announced that its mobile payments solution, Apple Pay, will be launched in the United States on Monday, October 20. CEO Tim Cook made the announcement Thursday at a media event at which he unveiled several new products, including updated versions of the iPad.   

  • Obama signs order supporting move to EMV; American Express offers program to boost adoption

    Washington -- As part of an executive order unveiled on Friday, President Obama set a new policy that requires newly issued and existing government credit and debit cards to be enabled with chip and personal identification number (PIN) technology.  

  • Report: Alibaba partners with Quixey for mobile search

    Hangzhou, China –- Alibaba Holding Group Ltd. is reportedly partnering with search startup Quixey Inc. to provide deep mobile search functionality into apps.   According to the Wall Street Journal, Alibaba is integrating deep-linking technology from Quixey into its YunOS mobile operating system, with the goal of enabling users to find data held within apps without opening the apps.  

  • Staples exec joins omnichannel furniture firm

    Kyle Marchesseault was named director of marketing at Blueport Commerce, a company that describes itself as the omnichannel solution for the $78 billion furniture industry.

  • The retail industry’s new best friend

    President Barack Obama has taken heat over his use of executive orders, but that wasn’t the case on Friday when retail trade groups lined up behind the president in support of wide ranging data security measures.

  • Survey: 63% of online shoppers never familiar with Alibaba

    Los Angeles -- More than half (63%) of U.S. online shoppers are not familiar with Chinese e-commerce giant Alibaba.com, according to a survey by Bizrate Insights, a division of Connexity (formerly Shopzilla).

     

    Interestingly, respondents not familiar with the Alibaba brand or website skewed toward younger generations and women (who traditionally are the decision makers behind the lion’s share of retail).

     

  • EBay beats Street on Q3 revenue; lowers full-year forecast

    San Jose, Calif. -– EBay Inc. beat Wall Street estimates with its third quarter revenue results but lowered its forecast for full-year sales due to the impact of a May 2014 security breach. Net income fell 2% to $673 million from $689 million in the third quarter of fiscal 2013.  

  • eBay enables more commerce in Q3

    Enabled commerce volume at eBay surged 27% in the company’s third quarter with cross border trade showing particular strength, but it wasn’t enough to prevent the company from revising downward its full year outlook.

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