Consumer Analytics

Boston -- Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level.

Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

Chicago -- Positive economic, retail and consumer trends are setting the stage for a positive back-to-school season, according to consumer insights and location-based analytics provider ShopperTrak.

A new infographic from the company details key trends and also reveals the important role millennials will play in back-to-school shopping.  

Marshfield, Mass. -- Brixmor Property Group has acquired Webster Square, an 182,756-sq.-ft., grocery-anchored community center located on Boston’s South Shore. Cushman & Wakefield oversaw the transaction of the Star Market-anchored community shopping center on behalf of Curtis Management.

The importance of technology is highlighted in a promotion at Whole Foods Market.

The idea of pure play retail has evaporated. Retail’s continuing transformation and complex landscape now centers on the convergence of digital and physical channels, otherwise known as “digical.” The industry can no longer talk about analytics in isolation anymore – the shopper’s journey is channel-agnostic and retailers are in catch-up mode.

While Whole Foods and other food retailers struggle against increasingly stiff competition, Publix seems to be answering potential threats to its business with ease, if the company's second quarter results are any indication.

Portland, Ore. -- Adidas is taking its act on the road and letting shoppers get up close and personal with its high-tech footwear.

Adidas has launched “Boost Experience by Adidas,” an interactive mobile space celebrating Adidas products and its “Boost” cushioning system. To see a video of the space, which will tour the country’s top running events, click here

The concept of mobile first has been around for a while – most notably when Eric Schmidt announced Google would focus on ‘mobile first’ back in 2010. However, the concept still means different things to many different people.

It’s not far-fetched to say that mobile technologies have permeated our lives. You no longer go online, you are online and you carry it around in your pocket. Just like Dr. Michio Kaku says, “Today, your cell phone has more computer power than all of NASA back in 1969, when it placed two astronauts on the moon."