Consumer Analytics

Retailers who are focusing on mobile as a means of digitally engaging customers have some solid data backing up their approach.

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

As Walmart prepares to launch its Walmart Pay mobile pay solution, the discounter should study Starbucks’ success in the mobile payments area, according to a report by TheStreet.

Starbucks rolled out its mobile wallet in 2011, and mobile payment now accounts for 21% of all transactions in U.S. company-owned stores. If Walmart wants to get even close to those numbers, it will have to follow Starbucks’ lead and make sure that its mobile payment solution provides a real value to consumers.

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

Close to nine in 10 consumers will take a look at one specific retailer before making a holiday gift purchase.

According to a survey of 3,000 U.S. consumers by marketing platform provider BloomReach, 87% of respondents will comparison shop at Amazon.com before buying a gift. This frequency of product searches is paying off for Amazon, as 73% of respondents said they will buy from Amazon and 71% will spend more than a quarter of their holiday budgets on Amazon.

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.

Seventy-three percent (73%) plan to shop last minute (vs. 79% in 2014), as most wait to find the best deals (44% vs. 46% in 2014), according to the latest American Express Spending & Saving Tracker.

Other reasons consumers are shopping last minute include trying to save up until they have enough money (22%, on par with 2014) and difficulty finding the time to shop (20% vs. 16% in 2014).

Shoppers are expected to turn out in droves this coming Saturday (“Super Saturday”) and also on Sunday, the last weekend before Christmas.

Retailers need to improve several aspects of their omnichannel customer engagement strategies if they want to truly satisfy customers.