Consumer Analytics

Eighty-eight percent of consumers plan to celebrate Mother’s Day 2016 and clothing is this year’s big winner.

That’s according to the annual Brand Keys Mother’s Day survey, which found that consumers intend to spend on average $205.00 this year, up 6% over 2015.

Men, following a long-standing tradition, intend to spend more than women, reporting an anticipated average spend of $228. Women reported an anticipated spend of $182.

While high bounce and exit rates can be frustrating to online retailers, nothing irks them more than seeing a high percentage of abandoned carts.

You were “this close” to making the sale. But somewhere along the sales journey, the shopper got frustrated or lost interest and left. Why? Chances are it was because you, the retailer, didn’t do enough to keep the customer engaged and motivated to complete the sale.

‘But people love our website!’ you say. ‘Shoppers adore our clothes!’ ‘What more do we need to do?’

Office Depot Inc. is turning to virtual reality (VR) to enhance how products are displayed and merchandised in its stores.

The retailer is leveraging the ShopperMX online 3D VR platform from InContext Solutions to create engaging in-store experiences that provide customers with hyper-realistic virtual simulations. This may include virtually enhanced signage and product displays, as well as entirely new store concepts.

Consumers are taking stock of their financial health and how it will affect their decisions to make CPG purchases in the coming months.

According to the new first quarter 2016 IRI Consumer Connect survey, 67% of respondents feel their financial health will improve in the next six months. As a result, CPG spending will generally improve, but shoppers have some specific needs and wants to fulfill.

Consumers are making omnichannel grocery purchases at a respectable rate, but could retailers drive higher participation?

A new infographic from business intelligence provider Market Track indicates that omnichannel grocery shopping could be even more popular if retailers made sure it were affordable.

A survey of 1,000 shoppers by Market Track shows that 26% have purchased groceries online. Twenty-one percent have ordered groceries online to be delivered, an increase of 10% from the previous year.

Consumers are using their mobile devices to shop in ways that have an impact both in-store and online.

Analysis of daily surveys of recent online buyers by Hayley Silver, VP of Bizrate Insights, a division of Connexity, shows that online purchases on a mobile device as a percent of online orders have been growing and maintaining market share since late 2014. However, nearly 12% of all online shoppers still don’t use their mobile device to shop at all.

Facebook has been getting a lot of attention for recent updates which make it more of a direct customer engagement tool. The attention is deserved, because Facebook is on its way to becoming a vitally important CRM platform. Here are five reasons why.

Everyone is doing it

Facebook has been getting a lot of attention for recent updates which make it more of a direct customer engagement tool. The attention is deserved, as Facebook is on its way to becoming a vitally important CRM platform. Here are five reasons why.   1. Everyone is doing it