Sam's Club seeks to beat Costco on car shopping
Sam's Club is taking on Costco in the auto buying program business by teaming up with one of the biggest names in car-shopping in an effort to boost its auto business.
The all-new Sam's Club Auto Buying Program will now be powered by TrueCar, Sam's Club announced Thursday.Sams Club says members will have access to more than 10,000 TrueCar Certified Dealers nationwide, more than three times the nearest competitor in the warehouse club channel (i.e., Costco).
"Whether its your first car or your sixth, the process of purchasing a vehicle can be a daunting task. Weve chosen to launch our auto buying program with TrueCar based on their proven ability to bring car buyers a best-in-class experience," said Seong Ohm, senior vice president of merchandise business services at Sams Club. "Our auto buying program will save members both time and money."
More than 2 million cars have been purchased from TrueCar Certified Dealers using a TrueCar-powered platform.
"Sams Club is the warehouse club of choice for millions nationwide, representing a broad base of consumers and business owners with serious buying power," said Jim Nguyen, TrueCars co-founder and executive vice president of partner development. "We are excited to serve these quality-seeking, smart and loyal members, who will appreciate the exceptional value offered through the Sams Club Auto Buying Program. TrueCar and our dealer partners have helped modern consumers save over $3 billion off MSRP and are delighted to provide the best and most innovative car-buying experience to Sams Club members."
By purchasing their car using the Sams Club Auto Buying Program, members will receive a number of benefits on new and used cars:
Same's Club says the member benefits on new cars will include:
Save an average $3,000 off MSRP with negotiation-free Guaranteed Savings
Additional savings and offers for Sams Club members
Access to TrueCars Certified Dealer Network, which includes more than 10,000 dealers nationwide
TrueCar Certified Dealer representatives to help assist members onsite at showroom
Member benefits on used cars
Save hundreds off list price with exclusive member discounts
Access to 500,000 used vehicles for sale
3-day return policy for members peace of mind