Consumer Analytics

Retailers had better watch out, as ’tis the season for fraud — especially in an age of omnichannel retail.    Omnichannel retailing opens up new avenues for fraudsters — especially during the holidays, according to the “Annual Holiday Fraud Index” from Radial. The study, based on data from hundreds of clients and billions of data elements, reveals Europay, Mastercard, Visa (EMV), cross-border, and digital gift card trends that could put retailers’ bottom lines at risk.  

Consumers are warming up their fingers as they prepare to shop on Cyber Monday.   As more of these shoppers (63%) flock online for Cyber Monday, 54% will use a desktop or laptop. Twenty five percent (25%) of shoppers plan to use a smart phone or tablet, but 21% will use a combination of all of these devices, according to “Black Friday, Cyber Monday and Thanksgiving 2016,” a report from Perk, an engagement platform provider. The study is based on responses from 670 Perk users between Nov. 1-8, 2016.   

The age of the Goliath brand is over. Now, the Davids are running the show.   The commerce landscape has consistently been dominated by giant corporations, whose brands became extremely broad, and in some ways generic. Think about Gillette. What does Gillette mean to you?    Unless you get really excited about the prospect of a 37-blade razor, Gillette as a brand probably doesn’t mean much to you. It’s just the standard razor you buy at the store.  

Walmart on Thursday posted third-quarter earnings that managed to beat analysts' expectations even as net sales fell short.     The retailer also lifted the lower end of its full-year guidance and expressed confidence going into the holiday season.    Walmart’s net income fell to $3.03 billion, or 98 cents per share, in the quarter ended Oct. 31, which was two cents more than the Wall Street consensus according to Bloomberg.  

Most experts agree that the busiest day of this year’s holiday shopping season is likely to be Saturday, Dec. 17. But what about shoppers who want to avoid the crowds?   According to RetailNext Inc., Tuesday, Nov. 29 will afford the widest berths in malls and stores.  

As retailers expand their operations beyond their domestic borders, many are finding new opportunities to connect with new shoppers.    This message was delivered in “PayPal Cross-Border Consumer Research 2016,” a report from PayPal and Ipsos, a study that investigated the online domestic and cross-border shopping habits of more than 28,000 consumers in 32 countries.   

Easy returns, exclusive loyalty perks and secure transaction processes top customer wish lists this holiday season.  

In 2013, to much hype and social media fanfare, Apple introduced the iBeacon into their iOS with release 4.0. Then everything went quiet, mostly because very few applications for the technology exist, and not enough developers understood the unlimited potential of the technology.