Consumer Analytics

Frustrating digital experiences will land brands on the naughty list this holiday season.   In fact, 81% of frequent online shoppers said they have previously been frustrated with slow-loading websites, mobile sites or native mobile apps, with over three-quarters (76%) saying if a retailer’s web site or mobile site performs poorly they tend to avoid shopping there again.  

To cut through the noise in a cluttered marketplace, Express Gifts is getting personal.    With 35,000 products sold and a growing online presence, web-based sales continue to drive significant turns for Express Gifts. However, to understand and influence their online visitors, the gifting retailer knew personalization was critical to extend the loyalty of their existing customer base, and increase market share.  

The rapid evolution of e-commerce has created a consistent channel for retailers and brands, giving brick-and-mortar stores a run for their money. Still, many vendors have yet to create engaging, timely experiences throughout the buyer’s journey.  

Cost cuts help improve Barnes & Noble’s profitability in the third quarter even as its sales continued to decline.    “While we are pleased to have improved our performance due to expense reductions, we did experience sluggish sales, which we believe are directly related to the election cycle,” said Len Riggio, chairman and CEO of Barnes & Noble. "With the election behind us, we hope and expect sales will improve over the holidays."  

Walmart has fired the first shot in the Cyber Monday wars.   The discounter said it will launch its “Cyber Week” sales several days early this year, with the first round to be offered on Friday, Nov. 25, at 12:01 a.m. (EST).   In announcing the deals, Walmart noted it has nearly tripled its online assortment to more than 23 million products from 8 million last year, with the growth partially driven by the increase in the chain’s third-party sellers.     

Watch out millennials, there’s a new generational cohort upsetting the retail landscape.   Generation Z has become an increasingly important influencer of consumer spending, according to a new study by HRC Retail Advisory, with new shopping behaviors that focus on both malls and online shopping. (The HRC survey describes Gen Z as individuals born between 1999 and 2006).  

Plenty has been written about the importance of infusing experiences into shopping centers. Much has been written about placemaking. But not nearly enough has been written about the role a well-thought-out landscape environment contributes to overall experience and the power of "place." It’s more important to women shoppers than you might imagine.   

Apple Pay may be transforming mobile payments, but digital targeted messages spur more shoppers’ willingness to pay with their devices.   This message was delivered in a study from USA Technologies. The report measured the impact of targeted digital advertising screens on consumers’ use of mobile wallets – primarily Apple Pay. The impact of 35 vending machines located in New York and Louisiana were measured over a six-month period, between March and August 2016.