Consumer Analytics

When it comes to understanding what consumers want, one retailer stands tall above the rest.

According to a new study of 1,000 consumers from beacon marketing platform provider Swirl Networks Inc., Amazon.com holds a clear lead in knowing its customers. Fifty-six percent of consumers say that Amazon demonstrates an understanding of their individual preferences and needs on a regular basis.

Retailers looking to make their in-store customer experience more appealing can take a few basic technology-enabled steps.

Consumers are increasingly using their mobile phones for one specific retail-related purpose.

According to the Deloitte 2015 Global Mobile Consumer Survey, the use of mobile devices to make in-store payments has nearly quadrupled in the past year. In-store mobile payments have increased from 5% of total in-store payments 2014 to 18% in 2015.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Purch, a digital content and commerce company, and comScore examined more than 3,000 qualifying purchases during a 90-day period to track key influences and behaviors of U.S consumers before, during and after a technology purchase. Purchases tracked include popular products such as mobile devices, tablets and wearables from top online retailers and brands.

In-store analytics solutions continue to gain momentum as retailers analyze a variety of store performance measures such as shopper activity maps, display effectiveness, and customer dwell time. These analytics have provided incredible insight for corporate and store management.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Retailers that think they have digital security under control may want to take a second look at their protocols.

According to a new study from risk predictive analytics firm Bay Dynamics, "The Pre-Holiday Retail Risk Report," a significant amount of retailers assign the same login credentials to employees and do not know if employees have leaked sensitive data.

Despite these common gaps, a majority of 125 retail IT decision-makers surveyed said they have full confidence that their sensitive information is sufficiently protected.

Specialty gourmet gift retailer Harry & David wants to make sure information about its stores is as easily accessible as possible.

Harry & David, is leveraging the SIM Partners Velocity local marketing automation platform to manage its local search marketing efforts. With Velocity, Harry & David will be able to manage and distribute its store location data. Thus the retailer will be able to ensure that information about its retail stores is accurate and visible in local and mobile search results.

While mobile technology has changed the way people shop, consumers — including the most tech-savvy — still do the vast majority of their shopping in shopping centers.

At least that’s according to a new survey by the International Council of Shopping Centers, which found that 83% of U.S. consumers visit a shopping center at least once a week, including 92% of 18 to 24 year olds. Overall, the young consumers visit shopping centers on average 10.8 times a week.

IDC Retail Insights lays out a blueprint for the future of retail technology in its “IDC FutureScape: Worldwide Retail 2016 Predictions.”

"Retailers are transforming from a business strategy, process, and technology perspective. Executing well requires a systemic change in the way they relate to customers and to their own employees and partners,” said Leslie Hand, VP, IDC Retail Insights, and a co-author of the report.


Here are IDC’s top 10 predictions for 2016: