Consumer Analytics

Early indicators point to retailers having an historically strong Cyber Monday.

According to the Adobe Digital Index, as of 10 a.m. ET on Monday, Nov. 30, Cyber Monday online sales had already reached $490 million. Considering Cyber Monday online sales in 2014 reached a total of around $2 billion, and early Cyber Monday sales were tracking ahead of the prior year by 14%, this is a very possible start to a record-breaking day.

The stereotype of younger consumers spending all their time glued to smartphones may have some validity, at least when it comes to shopping.

New custom Interactive Interactive Advertising Bureau (IAB) analysis of Prosper Insight data shows that adults ages 18-34 are more likely to favor smartphones for retail activities than any other age group.

American casual dining chain Red Robin has experienced nearly half a century of growth and prosperity. From the time the first Red Robin was established in Seattle in 1969, the brand has evolved to become a popular success and a familiar presence in cities and towns across the country. Today, there are more than 520 Red Robin locations nationally, and the brand is well known for its gourmet burgers, family atmosphere and quality beer options.

Even as digital commerce keeps growing, retailers are losing a sizable amount of potential online business.

According to the new Pymnts.com Checkout Conversion Index (CCI), retailers stand to lose as much as 36% of online sales due to frictions that remain from discovery through checkout, and could lose additional sales during payment processing.

The number of retail chief marketing officers (CMOs) using mobile in their holiday marketing keeps growing.

According to the new BDO Retail Compass Survey of CMOs, 65% of 100 retail CMOs surveyed will tap into mobile, up from 49% in 2014 and the third straight year of growth. And of those using mobile, 34% will focus most heavily on delivering mobile coupons. Respondents plan to focus 12% of their marketing efforts on mobile technology.

Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.

According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.

In a field rich with potential customer data, retail marketers are feeling more data-wealthy than ever as data big and small seem to rule the world. Meanwhile, though, the promise of all this data has lured more than one retailer into a frustrating marketing technology maze that didn’t pay off as planned, sending them in too many directions for too long to cost-efficiently find the customer magic they were promised.

Information technology outsourcing (ITO), or the strategic hosting and management of technology solutions, services and personnel by a third-party provider, is a popular way for retailers to quickly increase their technological capabilities, and also lower their IT-related capital expenditure.

Jeff Seabloom, managing director at Dallas-based global advisory firm Alsbridge Inc., spoke with Chain Store Age about three trends he sees having a major impact on retail ITO in 2016.

Black Friday may not be what it used to be in the United States, but the tradition has caught on big time across the pond, according to a report by the New York Times.

The stereotype of younger consumers spending all their time glued to smartphones may have some validity, at least when it comes to shopping.