Consumer Analytics

Mobility’s influence on retail sales has never been stronger. Too bad the same can’t be said for its impact on conversions.   I know what you are thinking — the industry had a stellar holiday shopping season, and it was driven by mobile. Indeed, the 2016 holiday season brought in a total $91.7 billion in online sales, an 11% increase year-over-year. Mobile alone brought in a total of $28.43 billion in revenue, a 23% increase over last year, according to Adobe.   

Unified commerce has become the holy grail of retail as companies embark on the next-generation of the store environment — one that drives a top-notch, frictionless, non-frustrating and valuable customer experience.  

Neil Saunders, managing director of retail research and consulting firm GlobalData Retail (formerly known as Conlumino) analyzes Ralph Lauren Corp.’s third quarter results and the news that CEO Stefan Larsson is leaving the company after a little over a year on the job. His comments are as follows:   

Amazon continues to dictate the pace of online retailing, making it the “go-to” retailer for a majority of shoppers.   This is according to a report from PowerReviews, which surveyed more than 1,000 U.S. consumers aged 18 and over, about the features that make Amazon a leader, and the steps that brands and retailers can take to compete. Seventy-one percent of the shoppers said they make at least one Amazon purchase a month.   

More shoppers are buying groceries online, but a majority are ready to switch grocers in favor of a better online experience.   This is according to the “2017 Grocery eCommerce Forecast,” a report from Unata, which surveyed over 500 U.S. shoppers about online grocery shopping habits, intent and barriers. Details revealed that 31% of U.S. shoppers are likely to order groceries online in 2017, up from 19% of shoppers that bought groceries online in 2016.   

Identity fraud is at an all-time high, and despite industry efforts, fraudsters continue to rack up victims.   According to the “2017 Identity Fraud Study,” the number of victims increased by 16%, rising to 15.4 million U.S. consumers in the last year — a record high since Javelin Strategy & Research began tracking identity fraud in 2003.   

Consumer confidence slipped slightly in January after reaching a 15-year high in December, though outlook for the present overrode the outlook for the future.   The index now stands at 111.8 (less than an expected 113), down from 113.3 the previous month.  

Pinterest is taking its search program to the next level.   The social media site now offers Search Ads, a feature that enables retailers to run ads as “pinners” type keywords into the search bar. The program, which started as a limited test, is now comprised of a full suite of features, including keyword and shopping campaigns that are shown in search results, as well as new targeting and reporting options, Pinterest’s head of global sales, Jon Kaplan, said in the company’s blog.