Consumer Analytics

Companies that suffer a data breach are subject to customer, opportunity and revenue losses well exceeding 20%.   This was according to the “2017 Annual Cybersecurity Report (ACR),” from Cisco, which surveyed nearly 3,000 chief security officers (CSOs) and security operations leaders from 13 countries in the “Security Capabilities Benchmark Study,” part of the ACR.  

Disappointing shopping experiences are costing brick-and-mortar retailers serious money.   Stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers personalized in-store shopping experiences. Shoppers would increase their in-store spending by 4.7% — if they received better, more personalized service from retailers.   

Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to.   This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.  

Remember the memory-erasing Neuralyzer in "Men in Black"? Or more recently, "Ex Machina," the Oscar-winning story of a humanoid robot that uses emotional persuasion to outsmart humans and escape from the secluded home of its creator?  

Caleres has made two executive appointment in its Famous Footwear division.   The company named Karlyn Mattson as chief merchandising officer, leading Famous Footwear’s buying, merchandising, planning, allocation and analytic functions.     Mattson joins Caleres from a 25-year career at Target Corp., where she was most recently VP merchandise manager of shoes, accessories and intimate Apparel for retail and online. She held leadership positions at May Company and Macy’s.  

Driving conversion in a digital landscape requires a new level of engagement.   Pacific Sunwear of California has found a way to reconnect with its digital shoppers, as well as improve its click performance, drive conversion, and thus, sales. Using Rakuten Marketing Search, a solution available through Kenshoo’s advertising platform, the retailer is refining its strategic marketing approach, focusing on consumer engagement (click performance) and automating its ad spend management processes.  

Birchbox is launching a new, pricier service.   The online beauty subscription retailer will debut a service that enables shoppers to better customize their monthly box of samples, along with other perks, TechCrunch said.    The service, which is only currently available to current subscribers, is $14 per month. The original subscription is $10 per month.

It seems information security programs are not keeping up with the pace of evolving cyber-threats.   As more companies support Internet of Things (IoT) and bring-your-own-device (BYOD) programs, they become bigger targets to savvy cyber-criminals. This threat grows more serious when 66% of IT security professionals aren't sure how many devices are even in their environment.