-
Forever 21 connects consumers with new app
Forever 21 is heeding the popular wisdom that mobile devices serve as omnichannel remote controls with its new app.
The fast-fashion chain is unveiling a new Android app and updating its existing iPhone app. Designed to enhance the shopping experience in-store and online, the app features five key touch points, including:
• F21 Inspiration – displays shoppable editorial stories, shop by outfits, lookbooks and exclusive videos.

