Harry & David gives mobile shoppers gift of store data

Specialty gourmet gift retailer Harry & David wants to make sure information about its stores is as easily accessible as possible.



Harry & David, is leveraging the SIM Partners Velocity local marketing automation platform to manage its local search marketing efforts. With Velocity, Harry & David will be able to manage and distribute its store location data. Thus the retailer will be able to ensure that information about its retail stores is accurate and visible in local and mobile search results.



Through Velocity’s location publishing capabilities, Harry & David hopes to attract more shoppers by optimizing its store locator and location pages for mobile search. The location pages will feature customized content and offers for each Harry & David retail store. In addition, Velocity will help Harry & David be more visible when consumers perform Google searches using queries with the keywords “near me.”



“Since 1934, Harry & David has been committed to providing premium quality products and excellence in every way -- that commitment extends across our line of gourmet gifts as well as across the customer experience,” said David Mathews, senior VP marketing, Harry & David. “Velocity will help us apply our high standards of quality across the customer journey, which today most often begins with mobile search.”