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Kay Jewelers looks to connect with holiday shoppers


Kay Jewelers is looking to leverage social media and gamification to better engage with shoppers this holiday season.

From now through Dec. 20, visitors to Kay Jewelers' social media channels will be encouraged to participate in an interactive holiday-themed memory match game for a chance to win jewelry prizes. Fans can enter the Merry Match sweepstakes for a chance to win a prize from the featured daily collection by visiting, registering and playing the game. One winner will be selected each day and will receive a piece of jewelry.

Participants also have an opportunity to earn bonus entries by sharing the sweepstakes on Facebook and Twitter. They can receive up to 25 additional entries for each friend who enters the sweepstakes using the link they provide. There is no purchase necessary to enter.

Signet Jewelers operates Kay Jewelers among its approximately 3,600 stores.

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