Consumer Analytics

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.

Seventy-three percent (73%) plan to shop last minute (vs. 79% in 2014), as most wait to find the best deals (44% vs. 46% in 2014), according to the latest American Express Spending & Saving Tracker.

Other reasons consumers are shopping last minute include trying to save up until they have enough money (22%, on par with 2014) and difficulty finding the time to shop (20% vs. 16% in 2014).

Retailers need to improve several aspects of their omnichannel customer engagement strategies if they want to truly satisfy customers.

Holiday shoppers who need a friendly ear while looking for products online may want to check out Newegg.com.

Close to nine in 10 consumers will take a look at one specific retailer before making a holiday gift purchase.

According to a survey of 3,000 U.S. consumers by marketing platform provider BloomReach, 87% of respondents will comparison shop at Amazon.com before buying a gift. This frequency of product searches is paying off for Amazon, as 73% of respondents said they will buy from Amazon and 71% will spend more than a quarter of their holiday budgets on Amazon.

Shoppers are expected to turn out in droves this coming Saturday (“Super Saturday”) and also on Sunday, the last weekend before Christmas.

Delivery performance in the first half of December may land many providers on the naughty list.

According to analysis of what more than 130,000 shoppers said in surveys about on-time deliveries of their full orders between Dec. 1 - Dec. 15 by Bizrate Insights, a division of Connexity, time is not on their side.

Bizrate Insights data indicated on-time delivery rate went from 93.3% on Tuesday, Dec. 1 to 89.9% on Tuesday, Dec. 15. There were small day-over-day spikes in on-time delivery rate on Saturday, Dec. 5, Tuesday, Dec 8 and Friday Dec. 11.

This holiday season, both laptop/desktop computers and mobile phones will play a critical role in the online path to purchase.

According to a new study of more than 1,000 U.S, consumers from online discount platform Ebates, more than half of Americans (53%) are choosing to use their laptops to shop this holiday season, followed by their home computer (39%) and their mobile phone (24%).

Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.

Pier 1 Imports says it is still confident in its omnichannel strategy despite a mostly flat third quarter in which the company struggled with the same soft store traffic impacting many other retailers.

For the third quarter ended Nov. 28, the specialty retailer said same store sales decreased 0.7%. Total sales decreased 2.5% (a 1.4% decrease on a constant currency basis) to $472.5 million, compared to $484.5 million in the third quarter of fiscal 2015. Net income $10.92 million, or 13 cents a share, vs. a profit of $17.86 million, or 20 cents a share, a year ago.

Food Lion is launching an omnichannel coupon initiative that combines fun with savings.

Now through Jan. 1, customers can access digital coupons through the Shazam smartphone app while shopping in Food Lion stores. Food Lion has partnered with interactive marketing firm Mood Media Corp. on the campaign.