Nike creates new digital executive position

In a sign that omnichannel is becoming more important to Nike’s business, the vertical specialty athletic retailer has named Adam Sussman as its first chief digital officer.



Sussman will report to Trevor Edwards, president of Nike brand.



Prior to joining Nike, Sussman held multiple positions in the interactive gaming and entertainment industries, including EA Mobile and Disney Interactive. He has worked in areas including general management, marketing, strategic planning and digital product commercialization.



In his new role, Sussman will lead the team responsible for the development of industry-leading digital products and services across Nike.com, Nike+ and Brand Digital platforms. Sussman’s team will also drive Nike’s consumer engagement.



“Digital offers a fundamental transformation of our business, as we create an industry-leading digital ecosystem that flows through all that we do,” Edwards said. “This is the leadership to which Nike is accustomed. Today’s announcement is a continuation of the Nike promise to develop deep and lasting relationships with consumers, to offer the best athletic service, period.”