Consumer Analytics

The launch of “buy buttons” in the past year on major social networks like Pinterest, Instagram, and Twitter received a lot of attention, but so far they are not catching on with customers.
 
According to Digiday, research firms including Forrester and GlobalWebIndex are finding low consumer usage rates for social buy buttons. Reasons include limited functionality and visibility of the buttons.

From hyperlocal social media intelligence to mobile survey creation, this month’s crop of startups is filling niche spaces that can have a big impact on a retailer’s business. Learn about an augmented reality platform that’s elevating the online experience, a social referral startup that makes it easy to spread rewarding word-of-mouth recommendations and an analytics company that helps retailers and CPG companies get the most out of their online and transaction-level customer data.

SurveyMe

At a time when the world of commercial real estate continues to evolve in new and different directions, many traditional malls find themselves at crossroads. To survive, mall owners and operators must make significant and sometimes dramatic changes in order to remain commercially relevant and financially viable.
 

Two events converged by 2010 that fundamentally changed how consumers shop and how retailers sell.
 
The first was that the world was enmeshed in a deep recession triggered by the collapse of financial markets in 2008. The second was that the world was going through a refresh cycle for consumer mobile phones. What happened next rocked the retail industry.
 

Criminals have reportedly been targeting some Walmart stores with credit card skimming devices illicitly placed on POS terminals.

According to the Krebs on Security blog, the skimmers are designed to overlay legitimate self-payment card readers manufactured by Ingenico and have been found at Walmart locations in Fredericksburg, Virginia and Fort Wright, Kentucky.
 

Rent-to-own retailer Rent-A-Center Inc. has named Angela Yochem to senior VP, IT and CIO.

Yochem’s responsibilities will include developing Rent-A-Center’s IT talent; expanding recently developed technologies; enhancing the company’s web, online and mobile solutions; and providing technology leadership for new opportunities.

When store managers have timely access to traffic and conversion data, good things happen.
 

The Grand Bazaar Shops in Las Vegas has added an experiential element to the center, which lets visitors play games and engage with tenants in new ways.
 
The introduction of new interactive, digital games means guests can now play games on their phones and the center’s website to win prizes redeemable across Grand Bazaar Shops’ retail and dining venues.
 

Nordstrom Inc. is known for providing the best customer experience, and is now applying that ethos to its customer loyalty program.

The department store retailer is expanding its Nordstrom Rewards loyalty program to allow members to earn benefits regardless of how they choose to pay for purchases across its store, outlet store or digital channels.