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Consumer Analytics

  • Study: Consumers want personalization, but most companies not on board

    Customers know what prompts them to make purchases, but the companies doing the selling may not be aware.

    A global, cross-industry study released by technology services provider Mindtree, “Winning in the Age of Personalization,” shows that 78% of consumers indicate that personalized promotions encourage them to buy products and services they have purchased before. Almost as many (74%) say personalized promotions encourage them buy relevant products and services they have never purchased.

  • Seven Customers Retailers Should Know

    Retailers are fighting to engage customers and keep them from going elsewhere. And smart retail marketers know that nurturing existing customers to increase lifetime value is the fastest, highest-ROI route to near-term revenue growth.

  • Pandora extends Synchrony financing agreement

    Synchrony Financial will continue to offer consumer financing to Pandora Jewelry customers.

    The two companies have announced a multi-year extension of their consumer financing program agreement. The program, which began in 2011, will continue to provide Pandora shoppers with access to a range of payment options through the Pandora Preferred card program. Special financing will be available at select concept stores nationwide.

  • Survey: A good fit makes all the difference

    Incorrect fit is costing retailers billions of dollars — literally.
       
    In 2015, $62.4 billion worth of global apparel and footwear purchases were returned due to incorrect sizing, according to a survey by digital body analysis technology provider Body Labs.

    The survey found that that 23% of all clothing gets returned, with 64% of respondents claiming “incorrect fit” as the major reason for the return. And 77% of respondents who prefer shopping online stated that poor fit is the biggest reason for returning clothing.

  • Simplification Can Help Retailers Adapt to the Mobile Movement

    The story of the “mobile first” generation isn’t a new one. Retailers have been told for years that mobile should be at the forefront of business strategy in order to meet consumers’ evolving expectations.
     
    Yet, there appears be a disconnect between existing mobile experiences and consumer sentiment.
     

  • American Apparel ties employee scheduling to performance

    American Apparel is providing store managers with new insight into traffic and conversion so they can better perform staffing.

    The specialty apparel chain is deploying StoreForce across all of its 202 stores in 19 countries. The solution allows managers to schedule store associates based on traffic patterns. It also delivers real-time performance metrics such as conversion rates. This allows managers to react to real-time opportunities to drive sales.

  • Wayfair puts targeting on display

    Online home furnishings retailer Wayfair Inc. is rolling out an in-house-developed display advertising platform that will deliver tailored messages and collect customer data.

    Known as Magellan, the platform was built in-house by Wayfair’s engineering, data science, and marketing teams. Magellan leverages enhanced bidding models that allow the flexibility to continually enhance targeting capabilities over time. This targeting also lets third-party Wayfair Media Solutions users extend the reach of their advertising programs.

  • Study: Retail personalization efforts not connecting with shoppers

    Despite all the attention being given to retail customization and personalization, most consumers see their shopping journeys as marred by inconsistency and impersonal service offerings.
     
    Although  93% of retail executives say service personalization is a strategic focus, only one-quarter of consumers feel they receive a consistent, personal experience across channels, according to findings from personalization technology provider TimeTrade,
     

  • Big Lots makes big splash with profit growth, healthy sales

    Another value retailer has posted a stellar first quarter, outshining traditional department stores and many specialty stores. Big Lots Inc. surpassed Wall Street expectations with net income and revenue performance that one major presidential candidate might term “huge.”  

  • Forrester: Four steps to mobile loyalty

    Consumers who use mobile devices for shopping are prime targets for retailer loyalty programs.   According to a new study from Forrester Research, “Master Your Mobile Loyalty Moments,” customers who participate in loyalty programs are more likely to be mobile. Forrester data shows 31% of loyalty program members, but only 15% of all U.S. online adults, will use a brand’s mobile app.  
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