Consumer Analytics

Retail marketers take heed: Facebook's appeal is fading among teens even as two other platforms continue to pick up momentum.  

Millennials are on board with personalized marketing.   While security may be a concern with older shoppers, 70% of millennials are comfortable with retailers tracking their purchasing and browsing behaviors if it means they’ll receive more relevant communications, according to a report from SmarterHQ, a multichannel behavioral marketing platform.   

Uber riders nationwide can now earn credits for shopping and dining under a rewards program with Visa.   The program, Visa Local Offers with Uber, launched last year in the San Francisco and Los Angeles markets. It has been relaunched to be made available to Uber riders across the country. The program is open to Uber riders with an eligible U.S.-issued Visa card on file in the Uber app.  

Macy's is streamlining its merchandising operations, expanding its exclusive products and putting increased emphasis on customer insights and data analytics as new CEO Jeff Gennette begins to make his mark on the ailing department store giant.       

With many traditional brick-and-mortar retailers struggling in the new era of retail, online-first retailers such as Warby Parker and even Amazon have become increasingly invested in getting into the physical store game.  

Back-to-school advertising appears to be losing some of its resonance with consumers.    Walmart, Target and Old Navy scored the highest awareness levels among consumers (with children under the age of 18) in a survey of BTS advertising from 30 retailers by YouGov BrandIndex. But many retailers scored less than last year.   

U.S. consumer sentiment rose to its highest level since January in early August, reflecting optimism in the overall economy and in personal financial prospects.     The University of Michigan's consumer sentiment index rose to 97.6 in the first half of August from 93.4 in July, which was an eight-month low.  Economists estimated the index would hit 94 in August.   

Dunkin’ Brands is giving mobile customers another way to fulfill their caffeine fix.    In a bid to add more convenience to their “Order on the Go” service, the quick service giant is adding curbside delivery to its menu of order fulfillment options. Once customers place their order via their mobile app, they can pick up their order in-store, at drive-thru, or pull into a dedicated parking spot where an associate will deliver it to their car.