Consumer Analytics

Retailers have learned a lot of hard lessons from cyberattacks. Many cyberattacks successfully targeted the giants of the industry. Wanting to avoid the same fate, organizations are making significant investments in security technologies and educating their employees on best practices.

But what happens when these investments aren’t enough? While companies are becoming smarter in their security approach, hackers are also growing more sophisticated in their attacks.

Retail success is based on a blend of art and science. Office Depot is such an advocate that it is expanding its use of customer insights and dedication to customer science.  

With its mobile traffic growing on a seemingly daily basis, Crate and Barrel is future-proofing its mobile experience.  

A majority of millennials are purchasing gift cards, but not for the obvious reasons.   According to a new report from analyst firm Mercator Advisory Group, nearly three-in-five young adults said they bought refillable retailer-specific gift cards during the previous year, up from less than half of shoppers who reported making these purchases in the 2015 study. The biggest jump was among 18- to 24-year-olds, which climbed from 44% to 53%; followed by those aged 25 to 34, which increased from 48% to 57%.  

Following a revenue miss in the second quarter, sales continue to slide at The Buckle.    For August, same-store sales fell 14.8%, a decrease exceeding the company’s 10.9% same-store loss in July, and a 10.8% drop in the second quarter.    Net sales for August also dipped 14.0% to $87.2 million for the four-week period ended August 27, 2016, compared to $101.4 million for the same fiscal month last year, ended August 29, 2015.   

PetSmart is no stranger to “using every connection to bring pet parents closer to their pets.” Reinforcing its mission statement, PetSmart will add a next-generation platform that will unify the omnichannel shopping experience, and make it easier for the brand to engage with consumers throughout their path-to-purchase.   

With an eye on personalization and engagement, Nordstrom revamped its Nordstrom Rewards program -- a move that has earned the chain 1.7 million new members since its launch in May.   "We heard from our customers that they wanted a more personalized and flexible loyalty program," said Chris Holloway, VP of loyalty, Nordstrom.  

Cyber-criminals have been wreaking so much havoc among retailers that there has been a 137% jump in fraud attacks over the past four quarters, an issue affecting $7 out of every $100 of retail sales, according to the latest PYMNTS.com Global Fraud Attack Index.  

Uber riders in San Francisco and Los Angeles are getting even more benefits when they book a ride. A partnership between Uber and Visa will enable customers to earn discounted rides when they use their Visa credit card on file with Uber at their favorite local merchants.  

Consumers aren’t ready to let go of print coupons.   A majority (58%) of respondents reported using more print coupons over the past year, according to the 2016 Purse String Survey by Valassis. Thirty-eight of respondents said the same about mobile coupons and 32% are using online coupons or coupon codes more often.