Consumer Analytics

Traditional retailers who think the digital tide can be turned back are deluding themselves, according to the consulting firm’s fourth annual “New Digital Divide” report. With Facebook and Google playing host to hours of commercial interactions with consumers on a daily basis, the classic retail brand’s ability to guide the path to purchase is waning.

Target shoppers will be doing real cartwheels next time they launch their discount app.

The mass merchandiser quietly launched an experimental customer loyalty program that allows shoppers to rack up points during store visits. Called “redperks” on the company’s Website, the program rewards Target shoppers with 10 points for every dollar spent in stores. Once shoppers hit 5,000 points, they can choose their reward.

The real retailer winners are those that truly “listen” to their customers, and then use learned details to motivate consumers to shop.   By perfecting this practice, Amazon.com has earned the highest amount of mentions and awareness across social networks, and Tiffany & Co. was the most passionately and positively discussed brand.  

When mobile shoppers care enough to send the very best, they trade Hallmark cards in favor of digital gift cards.  

Mobile retailing’s time has arrived.   Mobile devices are beginning to dominate the commerce landscape, and retailers ready to capitalize on this trend will be successful at driving transactions for the shopping seasons to follow.  

Retailers can learn how to develop a strategic process for reducing one of their major facility operating expenses — energy — at Chain Store Age’s upcoming webinar, Understanding and Controlling Energy Costs in Retail.   

Search engines are getting knocked down a peg when it comes to where consumers begin their online research.   More than two-thirds (67%) of shoppers now begin their online searches on a retail site, not a search engine, according to “Browsing & Buying Behavior by Category: 2016,” a report from HookLogic.   

It happens all the time. A customer goes on a shopping spree, gets home and checks email — only to find a valuable promotion for a store she just left. In an era when time-starved customers are more digitally-savvy than ever before, retailers need to step up and manage a brand in total versus managing separate channels if they want to maintain loyalty.   

European consumers seem to be taking the adage, “buyer beware” very literally.

Unsure whether their online purchase will satisfy their needs until it actually arrives, 54% of shoppers reported they think about returning an item before they have even purchased it. And this mindset runs the gamut from decisions about apparel and electrical goods to home decor and furniture, according to “Making Money Out of Returns: The Essential Guide to Managing International Returns,” a report from fulfillment provider B2C Europe.

Thirsty for meaningful brand interactions, consumers are turning to social media more regularly.
 
While it’s still largely used for socializing and product discovery, social media is increasingly influencing consumer purchasing decisions, according to “Shopping’s Social Influence,” a new report from digital advertising and analytics firm Adlucent.