Consumer Analytics

7-Eleven is trying its hand at conversational commerce.

Retailers of all types are seeking new ways of communicating more directly with their customers in digital modes beyond email, including chatbots, marketing automation and email response management. 

Dick's Sporting Goods has named Paul Gaffney as chief technology officer, effective Nov. 20.

Online customers aren’t waiting until Black Friday weekend to put a dent in their holiday shopping.

It had been months since a data breach had consumed the news when Equifax burst on the scene in September, announcing that hackers may have accessed information on 145 million Americans.

If retailers want to maximize in-store foot traffic this holiday season, they must focus on buy online pickup in-store (BOPIS) services.

The attention spans of digital customers continue to shorten, giving retailers a very small window to connect with the mobile-first shopper.

Retailers stand to benefit from gift card sales beyond the initial purchase.