Michaels adds new ways to earn rewards

The Michaels Companies Inc. is expanding its Michaels Rewards omnichannel loyalty program.

America’s largest arts and crafts retailer is now allowing members of its Michaels Rewards loyalty program to earn rewards through specific product purchases, bonus offers and seasonal promotions. To celebrate the program update, new and existing Michaels Rewards members will earn an introductory offer of $5 in rewards earned on a purchase of $25 or more now through Sept. 12, 2020. 

Michaels Rewards members will be able to manage their account on Michaels.com and through the Michaels app, where they will be able to activate the latest bonus offers, see how much they’ve accumulated, and check out the latest weekly rewards specials.

As the expanded program rolls out, Michaels Rewards members will begin receiving weekly reward specials and targeted bonus offers starting in September. For every $5 in accumulated rewards, members will automatically receive a $5 rewards voucher to redeem on a future purchase.

“We are constantly looking to enhance the ways we engage with our customers as we expand our digital and omnichannel capabilities,” said chief customer officer Vidya Jwala. “Our revamped loyalty program allows us to create long-term engagement with our Michaels Rewards members, while strengthening our relationships with the maker community. As the program expands, we’ll look to introduce even more ways for our members to earn rewards and provide more value to our community of crafters.”

Michaels operates more than 1,270 stores in 49 states and Canada. Additionally, the company serves customers through a variety of digital platforms and also owns Artistree, a manufacturer of custom and specialty framing merchandise.