Best Buy makes it personal with Google Cloud

A consumer electronics giant will leverage Google Cloud infrastructure and analytics services to support more personalized shopping experiences.

Best Buy will utilize Google Cloud as the cloud provider for its enterprise data platform. The retailer seeks to apply cloud-based artificial intelligence (AI), analytics and technology solutions to its CRM activities across the U.S., Canada and Mexico. 

Best Buy says it selected Google Cloud because of the platform's capabilities, including improving customer relationships, discovering new insights, and providing new services. As part of the partnership, Best Buy will work with Google Cloud to unify its data sources across various legacy platforms and then run machine-learning and AI models against that data to build more personalized offers and recommendations.

Once the data is unified into Best Buy's enterprise data platform, Best Buy will then experiment with new products for customers. These may include unique services across channels or tailored rewards, among other experiences. Google Cloud and Best Buy will develop new capabilities together, with flexible cloud technology enabling Best Buy to iterate new ideas rapidly.

"Our customers are at the heart of everything we do, and better understanding their needs will help us create new, more meaningful experiences for them," said Brian Tilzer, chief digital and technology officer, Best Buy. "Partnering with Google Cloud and the impressive capabilities its platform offers will help make these experiences a reality."

"Retailers like Best Buy are accelerating their digital transformations in order to deliver new products and services to customers," said Thomas Kurian, CEO, Google Cloud. "Using Google Cloud's scalable and secure infrastructure, and leading data and analytics solutions, Best Buy will be able to create new insights from their data, enabling them to innovate now and into the future."