The top-performing mid-sized e-commerce site is…
A luxury clothing and accessories company received the number one ranking for its online retail performance.
According to the “2020 Retailer Website Performance Evaluation” from RSR Research and Yottaa, Ralph Lauren Corp. has the best-performing e-commerce site out of roughly 80 retailers selected from companies ranked between 25 and 130 on the Internet Retailer Top 500 list. Ralph Lauren took top honors with a score of 42.5 out of 54 – retailers were awarded 0-3 points per category across 18 categories.
Ralph Lauren’s score included 24 out of a possible 27 points in mobile performance categories, 14.5 out of 15 points in shopper experience categories, and four out of 12 points in checkout categories.
Following Ralph Lauren were Tailored Brands with 40 points, a two-way tie for third place with Foot Locker and L Brands (37.5 points each) and a seven-way tie for fifth place with Amway, Arcadia Group, Backcountry.com, Bass Pro Shops, EssilorLuxottica, PVH Corp., and TechStyle Fashion Group (36 points each).
Tailored Brands, Foot Locker, and L Brands all outperformed Ralph Lauren in checkout process but had lower total scores in mobile performance and shopper experience. Among all retailers included in the study, the average page load time on mobile was 7.02 seconds, with 2.2 seconds being the fastest (Ascena Retail Group) and 43.9 seconds being the slowest.
The report also included a survey of 1,100 U.S. consumers about their perspective on e-commerce site performance. Highlights include:
• 90% of respondents have left a website because it did not load in the time they expected;
• 41% of respondents will leave a slow site and buy from Amazon;
• 32% of respondents usually make purchases on their mobile device and say retailers make it easy;
• 94% of respondents said online shopping will be an important activity during the current crisis and 43% said online shopping will be a “necessity” in their daily lives; and,
• 32% had no online shopping issues between Black Friday and Christmas 2019.
Editor’s Note: Rankings eliminated all retailers offering subscription services, as well as those selling auto parts.