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PetSmart moves to improve shopping experience across all channels
The largest specialty pet supplies retailer in North America is launching a digital initiative to become more customer-focused — and data-driven. PetSmart has selected Cognizant’s customer data foundation initiative to utilize master and analytics-driven demographic, behavioral, interactional and transactional data to create custom profiles of pets and "pet parents" who visit PetSmart at its stores, online and through its mobile app. -
Forget ‘Art or Science.’ Workforce Management is About Profit
While consultants have argued for decades that workforce management (WFM) is a mixture of art and science, it is neither. It comes down to profit and applying practical – not over-engineered – workforce management practices that enable higher performing retail operations.

