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FULFILLING STORES’ SEAMLESS POTENTIAL
Chain Store Age spoke with Vikas Aron, director of product management for Manhattan Associates, about how the store has become a vital point in the modern supply chain.
How does having an accurate view of store-level inventory enable effective omnichannel fulfillment?
More and more retailers are leveraging their physical locations as fulfillment centers, with store associates acting not only as sales clerks but also as fulfillment specialists. The advantages of handling fulfillment from the store are many.

