Artificial Intelligence

Mindshare Technologies acquired Empathica last year, rebranded the company as InMoment and launched a new customer experience optimization platform called the Experience Hub.

Salt Lake City — Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity known as InMoment. InMoment provides a cloud-based customer experience optimization platform, the Experience Hub.

Shopzilla, a leading platform that connects 50 million retail shoppers monthly with online marketers, has consolidated three marketing-centric business units — Audience Discovery and Activation Services — under the Connexity brand name.

“Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers to learn more about their customers, discover valuable audiences, and activate new consumers at scale,” the company said in a statement.

While the mantra of “keep it simple, stupid” has long been a staple in the world of business, the message of the recent SAP Sapphire 2014 conference in Orlando could be summed up as “keep it simple, smart.” Speakers throughout the three-day event stressed how leading-edge technology allows enterprises to operate with a previously unavailable simplicity and flexibility, providing new and exciting capabilities.  Here are a few examples.

Silicon Valley saw some drama late Monday when PayPal announced that president David Marcus was leaving to lead Facebook’s messaging products.

The split was amicable with eBay president and CEO John Donahoe wishing Marcus well at Facebook.

Mobile shopping, same-day delivery, and growing volumes of data from online channels are forcing retailers to a tipping point to remain competitive and better respond to evolving customer needs and preferences, according to a new research report by Capgemini Group.
 

Portland, Ore. — Between 60 and 80% of mobile device users commonly allow mobile location-sharing, with an average location opt-in rate of 62%. According to a study from mobile relationship management software provider Urban Airship, 51% of mobile device users also opt into push notifications.

Opting into both location and push notifications are necessary in order to receive messages based on beacon proximity, current location or location history.

Walmart served up dozens of its top executives to the media this week for two days of store tours and briefings in advance of the company’s shareholders meeting, which began Friday, June 6 at 7 a.m. What follows are 10 key takeaways and select nuggets from the meetings before the meeting.