Motorola releases personal shopping device

Schaumburg, Ill. — Motorola Solutions Inc. has released a personal shopping device designed to enable customers to quickly scan items with faster checkouts. The MC18 Personal Shopper is Motorola’s fifth generation personal shopping device and provides shoppers with real-time discount coupons for items they are purchasing and suggestions for complementary merchandise.



The MC18 includes an advanced imaging engine that enables the instant capture of virtually any 1D or 2D barcode, whether it is printed on paper or displayed on the screen of a mobile phone, without having to orient the barcode. It also comes equipped with Bluetooth Low Energy technology and can be used for gift registry applications and product picking by store associates processing online orders, as well as for price audits, inventory management and price



“The MC18 Personal Shopper represents the fifth generation of our retail solution that has been deployed in more than 65 retail chains and has transformed the shopping experience of customers around the world,” said Joe White, VP of enterprise mobile computing, Motorola Solutions. “The MC18 can help retailers minimize shoppers’ frustration with long lines at checkout, and more efficiently deploy staff to focus on customer service tasks – helping boost customer satisfaction, basket size and sales.”