Artificial Intelligence

By J. Kent Smith, Galleria RTS

The long established buzzword, “localization” is more important today than it has ever been. The approach of ever broadening assortments has clogged shelves, exaggerated mark-down costs and compromised returns; with slotting fees no longer sufficient to bridge the gap. Put simply, retailers are out of space, capital and resources; urgent action is required.

By Anand Medepalli, VP of Solution Strategy, JDA Software Group Inc.

There will be more changes in retail the next 10 years than what has been seen in the last 50 years. Maybe that’s why omnichannel retailing is a hot topic. Omnichannel retailing centers on providing a seamless shopping experience regardless of channel to deliver a unified and customized shopping experience.

Coinstar is closing in on its one billionth transaction and using the occasion as the basis for a contest to drive engagement on Facebook.

Hoffman Estates, Ill. -- Sears is testing “Connected Solutions” experiential shops that bring together smart, or connected, home and personal automation products. The 1,700-sq.-ft. shops are being piloted in three Sears locations in the Chicago area, including Woodfield Mall, Schaumburg, Illinois; and Oakbrook Center, Oakbrook, Illinois.

Finance executive Sven Wehrwein is the newest member of the Quantum Retail Technology board of directors.

The Minneapolis-based retail technology company said Wehrwein’s addition to the board brings growth expertise and knowledge of corporate finance.

Automated assortment targeting is one of the most important technology-aided merchandising strategies to develop in the past 10 years. Retailers can use advanced algorithmic and behavioral tracking solutions to instantly determine what items a customer is most likely to buy and present them in a way that maximizes conversion potential. Omnichannel devices like smartphones, tablets and kiosks allow retailers to effectively deliver personalized assortments within the confines of a physical store, as well as online.

Thought-provoking presentations and forward-looking exchanges dominated the annual gathering of the Global Retail Marketing Association’s (GMRA) Executive Leadership Forum at the Don Cesar resort on St. Petersburg Beach, Fla.
 

Barneys New York has re-launched a search function for Barneys.com, developed in collaboration with Rich Relevance, as part of its efforts to offer shoppers a customized digital shopping experience.

The upgraded function leverages site-wide customer behavior and merchant intelligence to create a personalized search experience that goes beyond collaborative filtering.