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PwC: Wearable tech users seek enhanced retail experience
New York -- Twenty percent of American adults already own a wearable device and the adoption rate, on par with tablets in 2012, is quickly expected to rise. According to a PwC survey of 1,000 consumers, after dietary, exercise and medical information, an enhanced retail experience was at the top of the list of information Millennials would like wearable tech to provide them.
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Survey: Many consumers will anonymously share data
Austin, Texas -- A majority of Americans would be comfortable divulging information about themselves anonymously to their favorite stores (60%) or a product brand (56%), and close to half would anonymously share personal data to an app (46%). According to a new national survey from Wearables.com and The Center for Generational Kinetics, some consumers will also share personal information in exchange for certain benefits.

