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The Finish Line enhances omnichannel efforts with new customer loyalty mobile app
Indianapolis -- The Finish Line has launced a new mobile app aimed at providing services and conveniences that reward members of its Winners Circle loyalty program with points and loyalty perks. The chain teamed with IBM and IBM Business partner PointSource on the development of the app, which was designed using the IBM MobileFirst application development portfolio to capture the attention of sports enthusiasts and provide a rewarding user experience.
