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Ahold USA appoints Hershey exec. as SVP, marketing
Ahold USA has appointed Amy Hahn to the newly created position of SVP marketing effective April 28. In this role, Hahn will lead and drive critical initiatives of strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution.
She will also be responsible for developing digital retailing and loyalty plans.
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Carrefour deploys Pricer solution for fully connected store experience
Atlanta -- Pricer, which provides electronic shelf label solutions, has announced that Carrefour, the world’s second largest retailer, will use Pricer’s latest retail technology for a fully connected store that significantly improves the customer experience.
Carrefour’s store in Villeneuve la Garenne is the first store worldwide that allows customers to benefit from Pricer’s integrated solution using indoor navigation, mobile shopping and SmartTAG graphic labels.