Artificial Intelligence

Helping customers achieve a perfect fit the first time around is the holy grail for many online retailers, and there’s little mystery why: A less-than-ideal fit is the No. 1 reason online purchases are returned. It’s difficult for a consumer to visualize how an item on a digital screen will look on their body. It’s especially challenging for women’s apparel because no two brands size their products the exact same way.

Keeping stores in peak condition remains the top priority of retail facility managers, who are increasingly being asked to do more with less. Chain Store Age spoke with Lauryn Blank, CEO of Global Facility Management & Construction, about the impact of technology on store maintenance and other trends. She also provided some timely advice for winter challenges.

Strategist, adviser, communicator, futurist: Retail chief financial officers have seen their role broaden so much in recent years that, in some cases, they have become virtual partners with the CEO. Once responsible primarily for financial stewardship, the CFO is embracing a growing number of additional roles encompassing strategic planning, technology and perhaps even a bit of crystal ball gazing.

Broadening responsibilities at a business brings with it an exponential increase in worries. And retail is no exception.

Curbing the rising cost of utilities can improve the bottom line

For multi-site retail companies, energy efficiency makes business sense. It allows retailers to reduce cost and risk, and create good will with investors, employees, customers and the government. Ultimately, it also helps improve the bottom line.

When it comes to energy management, reducing operating cost should be the focus where the cost of energy is a sizeable part of operating the business.

By David Dorf, senior director of technology strategy for Oracle Retail

The Wet Seal is welcoming back Jon Kubo, this time as EVP and chief digital officer, a newly created position. Kubo will oversee e-commerce, digital marketing and the information technology organization to integrate digital consumer experiences across all business touch points.

Kubo was head of e-commerce and chief information officer at Wet Seal from 2005 through 2011. The company credits him with growing its e-commerce business to its highest sales volume in history through innovative and industry-leading social and mobile customer engagement programs.

Foothills Ranch, Calif. -- The Wet Seal named Jon Kubo as executive VP and chief digital officer, a newly created position, effective Oct. 6. Kubo will oversee e-commerce, digital marketing and the information technology organization to integrate digital consumer experiences across all business touch points.