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LG Electronics selects Ugam for brand management
Englewood Cliffs, N.J. -- LG Electronics USA has selected Ugam's Brand Intelligence solution to help manage its brand reputation and channel relationships in the U.S. consumer electronics industry. Ugam's technology and services will support LG's commitment to deliver a superior customer experience by enforcing compliance with its pricing policy. -
How to avoid automation conundrum
Sears and Amazon.com both recently came under fire for allowing rings decorated with the Nazi swastika symbol to be posted for sale on their third-party seller sites. While both retailers quickly pulled the items down and issued public apologies, they received a large amount of negative publicity and surely damaged their brand image with many offended customers, perhaps to the point of permanently losing some of them.
