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Lands' End unveils online fit-predicting service
Lands’ End plans to leverage San Francisco-based Secret Sauce Partners’ Fit Predictor service to improve the online shopping experience.
Fit Predictor finds a customer's best fit in seconds using existing data, without the need for physical measurements. For new customers without a Landsend.com shopping history, the service can predict the best fit based on the customer's sizing with other brands. The service is currently being utilized with Lands' End dresses, skirts, pants and jeans, as well as knit and woven tops among select customers.
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Bebe bolsters omnichannel capabilities
Bebe is looking to carve out a place for itself in the e-commerce market and to that end is honing its online and mobile strategy.
The retailer has selected Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates. It also plans to launch a new responsive mobile site in the near future.