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Amazon drives online urgency with daily deals
Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.
Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.
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Talbots selects APT analytics software
Hingham, Mass.-- Talbots Inc. will license APT’s software, including its Test & Learn and Market Basket Analyzer platforms, to test and analyze key business initiatives including promotions, merchandising, marketing and store operations. Talbots will use APT’s Test & Learn approach to identify which actions are most successful in improving performance and measure their impact on a test versus control basis.
