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Lands’ End deploys Fit Predictor to help online shoppers get best fit


Dodgeville, Wis. -- Lands’ End has brought on San Francisco-based Secret Sauce Partners to help improve the retailer’s online shopping experience.

Lands’ End has deployed Secret Sauce’s Fit Predictor service, which proactively finds a customer's best fit in seconds using existing data, without the need for physical measurements.

For new customers without a shopping history, the service can predict the best fit based on the customer's sizing with other brands. The service is currently being utilized with Lands' End dresses, skirts, pants and jeans, as well as knit and woven tops among select customers.

"We're constantly seeking new and innovative ways to improve our customer service — from offering the right merchandise and style to the best fit. Anything that can provide added ease and convenience to our customers' shopping experience is worth exploring," said Edgar Huber, CEO and president of Lands' End. "Plus, finding the perfect fit provides greater confidence in the online shopping process and it improves efficiency for the customer and Lands' End."

Fit Predictor is already employed in 10 global markets including the United States and supports more than 3,000 brands and 40 million unique users per month. The technology had been proven to increase conversion and reduce returns.

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