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Four In-Store Trends Marketers Can’t Ignore in 2015
By Gary Lee, InReality As 2014 comes to a close, one thing is clear—traditional retailing is under fire. Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time. -
Shopping app Piccing launches with $3.6M
Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced.
The company’s web and iOS app lets users upload or bookmark images — the latter, Pinterest-style — wherein they can add up to five hotspots tied to items found in each image, thereby helping to make those images “shoppable.”
Users browsing or searching via the platform can click on any image’s hotspots — dubbed “piccs” — to buy the product or see similar items.