Artificial Intelligence

Drawbridge, a leading cross-device advertising platform, has added former Apple exec Andy Miller to its board of directors.

Miller is a current adviser and the former president and COO of Leap Motion, as well as a former Partner at Highland Capital. Previously, Miller was VP of mobile advertising at Apple, reporting directly to Steve Jobs. He was co-founder and CEO of Quattro Wireless, which was acquired by Apple in 2009 and would become Apple's mobile advertising platform, iAd.

New York -- Coupon website RetailMeNot plans to make deals more personalized for users. The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

Lands’ End plans to leverage San Francisco-based Secret Sauce Partners’ Fit Predictor service to improve the online shopping experience.

Fit Predictor finds a customer's best fit in seconds using existing data, without the need for physical measurements. For new customers without a Landsend.com shopping history, the service can predict the best fit based on the customer's sizing with other brands. The service is currently being utilized with Lands' End dresses, skirts, pants and jeans, as well as knit and woven tops among select customers.

Dodgeville, Wis. -- Lands’ End has brought on San Francisco-based Secret Sauce Partners to help improve the retailer’s online shopping experience.

Lands’ End has deployed Secret Sauce’s Fit Predictor service, which proactively finds a customer's best fit in seconds using existing data, without the need for physical measurements.  

Bebe is looking to carve out a place for itself in the e-commerce market and to that end is honing its online and mobile strategy.

The retailer has selected Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates. It also plans to launch a new responsive mobile site in the near future.

Chicago – Understanding shopping and buying behavior is the most common challenge facing retailers. According to a survey of nearly 200 retailers, executives, financial analysts, industry analysts and university academics at the recent ShopperTrak users group conference, 44% of attendees reported that understanding consumer behavior in-store is currently their biggest challenge.

Scanbuy, a leading mobile engagement solutions provider, has upgraded its ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning activity via the app’s recommendation engine.

By Mark McCurley, IDT911 Consulting