Artificial Intelligence

Sarasota, Florida - The Mall at University Town Center, located in Sarasota, Florida, and owned by Taubman, has launched a free app designed to make shopping easier and more personalized. The free "Mall at UTC" iOS mobile shopping app offers first-of-its-kind indoor navigation technology developed by SPREO. The app is being piloted at UTC now, but is scheduled to roll out to Taubman properties across the U.S. over the next year.    

Redwood Shores, Calif. - Jill Puleri will join Oracle Corp. as senior VP and general manager, Oracle Retail. Having held various leadership positions in sales, marketing and consulting, Puleri brings more than 20 years of experience in the retail industry, most recently serving as the worldwide retail industry leader for IBM Global Business Services.   Puleri will be responsible for leading the Oracle Retail Global Business Unit and report to Mike Webster, Oracle's senior VP and general manager, retail and hospitality.

Sunnyvale, Calif. – Business accelerator Plug and Play Tech Center and Simon Properties are hosting an event, “Silicon Valley Retail CMO Summit 2015,” Feb. 4-6, 2015 at Plug and Play’s headquarters in Sunnyvale, California. The event is open to chief marketing officers and other digital marketing decision-makers in the retail industry, and features expert speakers, a networking dinner, and an afternoon of themed start-up presentations.  

Mark Dunson, Emerson Climate Technologies   Supermarkets are utilizing data-driven approaches to offset a moderate economy, varying consumer behavior and the continued rise of online competitors. Achievement often depends on reacting well to difficult issues or, better, getting ahead of the next obstacles. There's no telling how the year will develop, but there are several clear challenges and opportunities for savvy supermarkets in 2015.   

Amazon.com is rolling out a new haggling feature on its website as the company looks to further cement its low-price reputation among consumers.

The new “Make an Offer” feature allows sellers to accept or reject bids on more than 150,000 items across the categories of Sports and Entertainment Collectibles, Collectible Coins and Fine Art.

New York City  - No big surprise that Americans are more connected than ever before, but the newest trend is toward “smart homes” as well. New research from Experian Marketing Services has found that nearly a third of all Americans use at least one type of smart or connected device and 14% of homes are now smart homes, employing connected lights, locks, thermostats, or electrical outlets, among others.  

By Gary Lee, InReality   As 2014 comes to a close, one thing is clear—traditional retailing is under fire.    Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time.  

Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced.

The company’s web and iOS app lets users upload or bookmark images — the latter, Pinterest-style — wherein they can add up to five hotspots tied to items found in each image, thereby helping to make those images “shoppable.”

Users browsing or searching via the platform can click on any image’s hotspots — dubbed “piccs” — to buy the product or see similar items.