Ad vet joins new retail media network

Jim Farrell has joined Stratacache’s interactive media subsidiary enVu to lead the sales effort for a new gestural ad network with intriguing retail applications.

Farrell will be responsible for building and overseeing the sales efforts for enVu’s five North American sales regions including Chicago, New York, Los Angeles, San Francisco and Detroit and will focus on cultivating a successful sales and customer service team.

"It’s an exciting time to join the enVu team as the company continues down a path of growth and innovation," Farrell said "enVu is unlike any other mall DOOH network, because it not only provides an immersive experience that engages consumers, but it establishes deeper customer interactions with the ability to download videos, games and promotions to mobile devices. I see a lot of talent at enVu, and I’m thrilled to take on my new role and drive further growth."

Prior to joining enVu, Farrell was the vp of sales with ABC' s Regional Sports and Entertainment Group. During his tenure with ABC, he oversaw the sales efforts for its DOOH networks including digital signage in Times Square, the McDonalds Channel, CMT Taxi Network, the 7-11 Network, Ski TV, and the Digital Outdoor Network. Farrell also spent six years with Captivate Network as VP of Sales, North America where he oversaw the sales efforts in the United States and Canada.

"We are very excited to have such a well diversified expert in all facets of media sales to lead our sales team," said Jimmy Abraham, COO at enVu. "When it comes to digital out of home (DOOH), Jim’s experience and relationships in the industry is vital. It is exactly what we are looking for to sustain our growth strategy and increase market share in this space."