Artificial Intelligence

Vancouver – E-commerce company Elastic Path Software Inc. has secured $5.88 million in equity investments led by BDC Venture Capital IT Fund, with participation from Yaletown Venture Partners and individual investors. The company will use the funds to support development for its patent-pending enterprise commerce products.

New York -- Target Corp. is extending its mobile strategy with two new options. The retailer has adopted Like2Buy, a platform that enables the chain’s Instagram followers to easily buy products featured in photos from participating brands. Target also is integrating the software for Apple’s new mobile payments service, Apple Pay, into its mobile app.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

By John Gessau, ACI Worldwide

With the news of the iPhone 6 and Apple Watch debuting with mobile wallet capabilities in the marketplace, Apple’s announcement has given the (mobile) payments industry a boost, no doubt about it. But in what direction, and what are the implications for retailers?

Tilly’s, a leading specialty retailer in the action sports industry selling clothing, shoes, and accessories, has enlisted visual search platform Slyce to assist it in the creation of Tilly's Snap Shop.

The service leverages Slyce visual search technology to enable users to access the retailer’s mobile website on their smartphones, snap photos of desired items within any of Tilly's seasonal collection catalogs and purchase the item directly at the moment of impulse.

By Lea Elaine Green, Senior Content Strategist, Mozu

Apple has unveiled its much anticipated Apple Watch featuring revolutionary new technologies and a pioneering user interface that could change the face of wearable health devices with a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate.
 

Toronto -- Visual search platform Slyce Inc. and action sports retailer Tilly's announced the upcoming launch of "Tilly's Snap Shop." The service enables Tilly's shoppers to open the mobile website on their smartphone, snap photos of desired items within any of Tilly's seasonal collection catalogs, and purchase the item directly at the moment of impulse.

Tilly's Snap Shop will be accessible to customers viewing the company’s fall catalog which is due for circulation early next month.