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IBM, Facebook team up on super-personalized digital ads
Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.
The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.
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Wal-Mart focuses on speed, innovation with SAP’s HANA technology
Bentonville, Ark. – Wal-Mart Stores Inc. has a vast and complicated corporate infrastructure, but that doesn’t stop the world’s largest retailer from pursuing fast, fact-based decisions based on technology innovation. During a keynote address at the SAP SAPPHIRE conference in Orlando, Florida, Wal-Mart CIO Karenann Terrell described Wal-Mart’s approach to decisions and data.

