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Study: Shoppers ‘creeped out’ by in-store identifying, tracking features
San Francisco -- Shoppers think it is cool to get digital help finding relevant products and information – and navigating the store, according to a study by RichRelevance. But they are creeped out by digital capabilities that identify, track and use location and demographics, such as targeted advertisements based on facial recognition. In addition, the dressing room is the one area where personalized product information and recommendations are not welcome.
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Chuck E. Cheese rolling out EnTouch energy management solution to over 300 units
Richardson, Texas -- EnTouch Controls announced that Chuck E. Cheese’s has ramped up its commitment to EnTouch 360° as its official energy management solution for corporate stores in North America.
Chuck E. Cheese’s store environment includes a playground and a host of video games for teens and adults. The energy costs for these video games, along with the energy needed to maintain comfortable temperatures for patrons, quickly adds up.

