Woolworth's rolls out Galleria promotional display optimization solution

Chicago --Accounting for over a third of grocery retailers' total sales, promotions are a top priority. Recognizing the profit potential, Australian retailer Woolworths prioritized the implementation of process improvements that would promote efficiency through its promotional strategies.



Working in partnership with Galleria, Woolworths were able to go from signature to live with a phased roll-out implementation in less than 90 days, enabling the simplified adaptation of assortments and display plans to suit individual store requirements and purchasing patterns.



The deployment of Galleria's Promotional Display Optimization solution is expected to see the retailer reduce planning and labor costs while driving enhanced execution and compliance, according to Galleria.



"The expeditious execution of our automated solution has made it possible for Woolworths to efficiently implement their promotional strategies with immediate effect, attributing to a balanced approach that also incorporates local influence and boosts operational efficiencies in the business," said Steve Boon, VP of sales, Galleria.



With automation and optimization at the heart of the application, PDO enables rapid creation of customer-centric assortments and planograms that can be tailored to meet consumer demand across a diverse portfolio of different-sized stores.