Target acquires shopping technology firm

Minneapolis --Promising an “Amazon-like experience” in its stores, Target Corp. has acquired a Pittsburgh technology firm that says its software platform brings "an Amazon-like shopping experience" to in-store customers.



Target and Powered Analytics co-founder Collin Otis have confirmed the deal but have not disclosed the terms. The firm will reported remain headquartered in Pittsburgh.



Powered Analytics' Fabric product uses mobile technology, location data and machine learning to connect a retailer's app to the in-store shopping experience.



The system uses the store's layout and product locations to deliver customized recommendations and messaging to customers.