Mobile fashion app launches

New York -- SK Planet Inc. is launching its first major mobile app, Styletag, for finding, sharing and buying the current fashion styles. The dynamic, free fashion app will be released Monday, Dec. 9 for iOS 7 (iPad, iPhone and iPod) and on Google Play for Android.



Styletag comes with content contributed by a mix of celebrity fans, fashion industry insiders and designers from Parsons The New School for Design. The Styletag interface helps consumers discover and share trends in real-time through fashion images. Users can browse images, add their favorite styles to a Lookbook and share what they've found across the social landscape by tagging the brand and where it was purchased.



Styletag’s tagging algorithm populates a database of fashion and accessories items, then delivers custom suggestions of similar styles as users browse images.



"Styletag captures the essence of what SK Planet does best, infusing social inspiration into a simplified mobile shopping experience," said SK Planet CEO Jinwoo So. "We want to build and nurture a community of fashion shoppers by introducing high quality content from very credible sources.”