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Safeway makes website more accessible for visually impaired
Pleasanton, Calif. -- Safeway has made its online grocery shopping website more accessible and usable for Safeway shoppers with visual impairments.
Safeway collaborated with its visually impaired customers to make the necessary changes to its website. As such, the company has adopted the Web Content Accessibility Guidelines (WCAG) version 2.0 level AA as its accessibility standard.
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Survey: Eight-in-10 consumers will share location for value
Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.