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Sport Chek, West Edmonton Mall, Edmonton, Alberta
Sport Chek has opened a flagship in the largest shopping mall in North America: West Edmonton Mall, Edmonton, Alberta (Canada). The sporting goods retailer has woven interactive technology and digital installations throughout the 80,000-sq.-ft. space, which is designed to offer a personalized shopping experience that connects consumers to the sports they are passionate about.
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HBC sites provide online personalization with True Fit
Toronto -- Hudson’s Bay and Lord & Taylor are offering True Fit’s fit personalization technology to consumers at TheBay.com and LordandTaylor.com. In less than 60 seconds, consumers can create a True Fit profile at either site, enabling them to get a personal fit rating and size recommendation for every style.