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Reinventing brick-and-mortar retail hot topic at SPECS 2015
New York -- One of the most buzzed-about retailers in the country, Nadia Shouraboura, will present her singular vision of retailing in a digital age at Chain Store Age’s 51st annual SPECS Conference, March 15-17, 2015, at Sands Expo at the Venetial/Palazzo Hotel, Las Vegas.
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Barneys gets closer to the customer
New York - For the upscale, 33-store Barneys New York, customer experience is everything. Affluent shoppers buying high-priced merchandise have certain expectations beyond the availability of quality items, regardless of channel they choose.
“We want every customer to have an online experience personalized to their taste profile, preference and geography, just as we would do in our flagship stores,” Matthew Woolsey, executive VP of Barneys digital, told Chain Store Age.