-
All Data Leads to the Customer
Workforce management data, such as time and attendance and payroll, is generally seen as information pertaining to the back end of retail operations. Managing employees is an activity that generally does not involve front-end customer interaction and data generated from this activity is usually siloed from the data retailers use to help guide their customer-facing activities.
-
Toys ‘R’ Us looks to get a Black Friday sales boost
Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.
The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.