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Welcome to the New Customer Disruption Newsletter
As senior editor of Chain Store Age it is my pleasure to welcome you to the first edition of our new Customer Disruption e-newsletter. Every other Thursday, I will be presenting you with content from the Chain Store Age website and magazine highlighting how retailers are using technology to provide customers with the type of seamless, personalized shopping experience they have come to expect.
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SmartFurniture.com expands Adobe Marketing Cloud rollout
Chattanooga, Tenn. -- To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools. However, the solutions lacked the functionality and flexibility necessary to capture, analyze, and transform data into actionable insights, so SmartFurniture.com expanded adoption of Adobe Marketing Cloud.